Successful Social Media Campaigns
Examples of social media campaigns I've created for different brands.
Science & Soybeans
Theme: The hidden science behind everyday farming practices.
Goal: Connect teachers and students to real agricultural concepts.
Did you know?
Soybeans have “friendly bacteria” roommates called rhizobia that live on their roots.
These bacteria trade food for shelter. They eat sugar from the plant and give nitrogen back in return.
Soybeans don’t need nitrogen fertilizer like corn or wheat; they can make their own!
Did you know?
Farmers sometimes coat seeds with microbes so they grow faster and healthier right from the start.
Microbial seed treatments are a new science, less than 10 years old, but they’re already making farming more sustainable. With shrinking farmland, microbes are helping farmers grow more food on less land.
Did you know?
Farmers experiment with different row spacings: 8", 15", or 30".
Closer spacing = plants grow more upright, while wider spacing = bushier plants.
15-inch rows are popular in Ohio because they balance plant density and yield.
Plant breeders have improved soybeans so they grow shorter, with more nodes, meaning more pods per plant.
Artificial Intelligence and Agriculture
Theme: Show how artificial intelligence is transforming modern agriculture.
Goal: Inspire teachers to connect classroom STEM lessons with real-world AgTech applications.
Smart Farming Starts with Smart Data!
Farmers today use AI to analyze data from soil sensors, weather stations, and satellites. All to make better decisions about when to plant, water, or harvest.
Just like scientists, they collect data, look for patterns, and test predictions.
Classroom idea: Have students track plant growth in different conditions, then use AI tools (like ChatGPT or Google Sheets’ predictive features) to analyze trends.
Drones in the Sky, AI on the Ground!
Farmers are now using AI-powered drones to scan crops for signs of pests, disease, or drought stress. The AI looks for subtle color or texture changes invisible to the human eye — helping farmers act early and protect their crops.
Classroom connection: Try a “Crop Detective” activity by showing students photos of healthy and unhealthy plants and have them “train” their own mini AI by describing what differences they see.
AI + Sustainability = Farming for the Future!
From predicting rainfall patterns to optimizing fertilizer use, AI helps farmers grow more food with fewer resources. That means healthier soil, less waste, and a smaller carbon footprint. All powered by data and innovation.
Classroom idea: Challenge students to design their own “Farm of the Future.” How would they use AI to make farming more sustainable?